Ovation Hollywood is a world-renowned tourist destination located at the intersection of Hollywood & Highland. The space is best known for hosting the Academy Awards Red Carpet, and housing both the Dolby Theatre and the TCL Chinese Theatre. I led the brand strategy along with DJM, GAW Capital, Gensler, and the Hollywood community to reimagine the iconic, but outdated, center. From deeply understanding the goals for the space to naming the center and designing a comprehensive visual system, I’m proud to be a part of a transformative renovation. It’s truly amazing to see the work shine on Hollywood Blvd!