Osmosis, the premier decentralized crypto exchange powered by Cosmos, needed an awareness campaign to highlight its unique staking and rewards system. Collaborating with the DAO, I developed the tagline “Put Your Tokens to Work” and directed a series of three videos featuring witty exchanges between two roommates—one enjoying the perks of staking on Osmosis, the other grinding away at the office. With vibrant visuals and humor, the campaign resonated with audiences, elevating Osmosis’ credibility and brand identity.