KBAA was originally known as Kevin Barry Fine Art, a growing national brand curating thoughtful art programs for hotels, commercial spaces, and homes. I led their repositioning and renaming to Kevin Barry Art Advisory (KBAA), crafting the tagline Elevate Everyday Spaces, and developing core brand messaging. We refreshed their visual identity and web design, paving the way for expansive growth and a distinguished reputation within the industry.

A few years later, they returned for help with their marketing. Together, we created ELEVATE by KBAA, a quarterly digital publication featuring projects, artist interviews, client spotlights, and advisor recommendations. I support the team by shaping the content strategy and copy for the publication and related marketing efforts. Each issue fuels multi-channel campaigns, including blog posts, email outreach, and social media content.