Jackal is a blockchain platform delivering decentralized data storage to individuals, businesses, and other blockchains. For their rebrand, I led the brand positioning and messaging and created the tagline "Actually Decentralized Storage" to highlight their unique value. My B2B SaaS experience helped me simplify complex Web3 concepts into clear, engaging narratives. I also wrote and directed a range of video content for their team, including History of Storage, which garnered over 245k organic views on X. This work positioned Jackal as a leader in decentralized storage while making their technology approachable and memorable.