Gotcha Matcha is an elevated wellness brand that inspires people to confidently purchase and prepare matcha tea. Founder Alissa White came to us with a name and product plan, but looked to our team to direct everything for her brand—from strategy to packaging to a Shopify website. I did a deep dive into the competiors and spoke with Alissa to understand how she wanted to set her brand apart. I recommended a brand position that helped bring joy and color into an otherwise serious product space. I also coined the brand tagline “Let’s make matcha” based on how passionate Alissa was about the many different ways to brew this incredibly special tea.