Curio is an inspired home goods brand that transforms everyday household products like dish brushes, paper towel holders, and brooms into beautifully redesigned, more functional items. They approached us to help position their brand in the market as they prepared for launch. After reviewing their quantitative research and conducting qualitative interviews with their internal teams, I presented a thoughtful brand position and tagline centered around the phrase "Designed to leave on display." This concept inspired our designers to adopt an art-gallery approach to the brand assets and packaging, while I developed a fitting brand voice and copy. I also named the product categories to align with the brand tone and crafted key product messaging for each line. Who knew you could be so impressed by a dish brush?