Curated by sisters Hasina and Payal Patel, Behnaia offers thoughtfully sourced belongings for everyday life. I worked to take their go-to-market brand and messaging and reshape it to reflect their goals and aspirations. I defined the brand voice and expanded existing messaging to elevate the experience. You can see the strategy and copywriting in action on their Shopify website, social media, and in-store at the Platform LA.